The limited edition of this V-12-powered Maybach sedan is the final collaboration between Mercedes and the late Virgil Abloh, who died last November.
Mercedes has unveiled Virgil Abloh’s 2023 Mercedes-Maybach S680, the “final chapter” of its collaboration with the late fashion designer.
The limited edition model comes in two black and brown tones similar to the one on the Project Maybach concept car that Abloh designed, which Mercedes unveiled last fall.
Mercedes will only produce 150 of these models globally when it launches later this year.
When iconic fashion designer Virgil Abloh died last November, Mercedes-Benz paid tribute to him by unveiling Project Maybach.
The stunning off-road luxury coupe concept is a collaboration between Abloh and Mercedes design director Gorden Wagener. Now, Mercedes has revealed what it calls the “final chapter” of the partnership between Abloh and Wagener, Virgil Abloh’s 2023 Mercedes-Maybach S680, which was perfected before Abloh’s death.
Basically, the creations of the Mercedes-Maybach S680, Abloh and Wagener are finished in two tones similar to the paint colors on the Project Maybach concept car. The upper part is painted Obsidian black while the lower part of the car, including the monolithic wheels, is painted glossy brown.
Inside the car there are also two similar tones, with sand-colored Nappa leather accentuated by the black border on the door, the center console and the steering wheel.
The Mercedes-Maybach and Virgil Abloh logos adorn the center console, rear cushions, headrests and sills. Mercedes even says that the infotainment system has been customized – the home button has the right tan color and the logo marks the limited edition. There are also profile pictures available for displays featuring fashion accessories.
Virgil Abloh’s 2023 Mercedes-Maybach S680 will be available in the U.S. later this year, with only 150 units produced globally. Customers will also receive a 1/18 scale replica of the car inside a custom-made wooden box upholstered with tanned Nappa leather, along with a special car with the Maybach and Abloh logos. There is still no information on pricing for this special edition or for the standard version, the V-12-powered Maybach S680, but both are likely to be higher than $200,000.